Think Big, Advertise Smart with Microsoft
Substantive partner:
Full Advantage is a unique conference organized by SeekandHit and Full Stack Experts, in cooperation with Microsoft, designed for marketing and advertising leaders. Our event combines practical insights with real-world expertise. You will discover the latest marketing trends, avoid common pitfalls, and unlock the full potential of the Microsoft Advertising platform.
Listen to real, data-backed experiences of our partners and discover tangible benefits for your marketing activities.
Meet industry experts, discuss your challenges, and get tailored advice with real-world examples.
Take the opportunity to meet with experienced Microsoft Advertising practitioners. Learn about the unique perspectives of industry leaders.
Partner at Full Stack Experts
Start your day with the 1st Full Advantage conference in Croatia—welcome aboard! Explore the agenda and get ready for an inspiring experience.
Partner Sales Director at Microsoft
This presentation explores the transformation of Microsoft Advertising from a search-focused platform to an AI-powered, multi-channel solution. We will delve into the role of artificial intelligence in enhancing ad performance, Microsoft’s international expansion, and the unique advantages of advertising on the platform, including audience targeting, cost-effectiveness, and integration with other Microsoft products.
Project Manager at SeekandHit
Explore the advantages of advertising on Microsoft from both the client and agency perspective, and discover how it can benefit your business.
Senior Marketing Specialist at SeekandHit
This session will reveal how Private Tours Croatia, a luxury travel agency, is successfully attracting niche customers through Microsoft.
Senior Microsoft Advertising Consultant at Full Stack Experts
Channel Partner Development CEE & MEA at Microsoft Advertising
CEO at SeekandHit
Discover the future of advertising in Eastern Europe, exploring key opportunities and challenges for businesses looking to expand in this dynamic region. Join our panel discussion led by Zbigniew Nowicki and learn the perspective of the agency, channel partner as well as Microsoft.
MSAN Senior Specialist at Microsoft
Best Features, Setup Guide & Optimization Tricks
Discover the key benefits of Microsoft Audience Network Shopping campaigns, learn how to set them up effectively, and explore expert tips to optimize performance. Maximize your reach and drive better results with AI-powered targeting and strategic insights.
Marketing Expert at SeekandHit
This session will showcase how Valamar Riviera, the largest Croatian hospitality group, has consistently achieved incremental growth year after year using Microsoft.
Senior Microsoft Advertising Consultant at Full Stack Experts
Discover how Microsoft Advertising helped the largest tour operator in Poland achieve outstanding results. This success story showcases how strategic campaign optimizations, AI-powered targeting, and cross-channel integration led to increased bookings, lower acquisition costs, and a stronger digital presence.
Senior Measurement Specialist at SeekandHit
Cover essential topics such as data privacy and consent mode, addressing key concerns of decision-makers while providing technical implementers with practical, actionable insights.
Senior Product Manager at Microsoft
Join James Murray as he explores how AI is revolutionizing advertising campaigns. This presentation highlights the latest AI-driven strategies and tools that enhance targeting, optimize performance, and maximize ROI, helping advertisers achieve greater efficiency and smarter results.
Senior QA Engineer at SeekandHit
A session on how QA automation improves measurement, marketing monitoring, and reporting—helping ensure accurate data while saving time and resources. Designed for decision-makers and implementers looking to streamline their processes.
CEO at SeekandHit
Wrap up the day with a look back at the key insights and discussions from today’s sessions. Reflect on the opportunities ahead and how you can apply what you’ve learned to drive success in your business.
Senior Marketing Specialist at SeekandHit
Marketing Specialist at SeekandHit
Engage technical implementers with a hands-on demo on setting up and optimizing campaigns. This session will cover importing campaigns from Google Ads, key considerations during implementation, and best practices for setting up tracking to ensure optimal campaign performance.
Senior Marketing Specialist at SeekandHit
Marketing Specialist at SeekandHit
Provide hands-on experience on audience segmentation and correct targetting accordign to goals.
Relevant for both technical users and advanced marketers.
SeekandHit is a data-driven marketing consultancy focused on creating innovative, data-driven solutions that help businesses grow.
With deep expertise in data-driven marketing, analytics, and automation, we empower companies to optimize their digital strategies, maximize ROI, and navigate the ever-evolving advertising landscape.
As a Microsoft Advertising Partner, Meta Business Partner and Google Premier Partner, we specialize in:
With a strong track record of delivering results in the last 18 years, we work with leading brands like Kiwi.com, L’Oréal, Valamar, and others.
We help businesses unlock new opportunities through customized strategies, innovative technology, and expert consulting.
Full Stack Experts is a company operating in the MarTech field and a partner of leading MarTech technology providers. We advise advertisers and agencies on how to choose solutions that generate profits.
Full Stack Experts is a company born from the long-standing experience of its team. Our mission is to support companies in achieving their full business potential through optimal planning, consulting, and technology implementation.
